Increase engagement with your institution’s community and provide a peek into what life is like as a student at your college or university through daily hashtags. You don’t have to use these hashtags every day of the week, but they can be a helpful tool for creating some variety in your posts. It’s important to always represent your institution in the best way, but you also want to make sure that you are providing a real representation of the community that prospective students could become a part of.
Sometimes we all need a little help to get through Monday – and mindfulness can play a large role. Help your community reduce stress and set a tone for success for the week.
Share inspirational quotes from faculty, alumni or founders. Highlight feel-good stories from students and alumni.
Post about an inspirational staff, student alumni or faculty member.
Celebrate an institutional anniversary or highlight a past post or event.
Mentoring is a huge part of all education – use this hashtag to share a testimonial about mentoring at your institution, or showcase a faculty member that is at the forefront of their field.
Every college or university has it’s own well-known cuisine, share those traditions or highlight something else tasty happening on campus!
There are always tips and tricks that can be shared – work with your library staff, or the IT department and pair it with#TechTuesday.
Typically used for fitness transformations, have some fun with before and after photos of campus transformations!
Takeovers are a great opportunity to focus your posts on just one topic for the day and bring diverse voices to your feed.
Trivia time! Start with a morning post with a question about University history and see how your community engages.
Showcare your “caring” programs with a highlight from one of the courses that showcases self-care, community or personal wellness.
Share knowledge from a thought leader on campus that will resonate with other thought leaders or business experts. Make sure to use other relevant hashtags for the topic area!
Focus on sharing stories of the amazing women that represent your school, whether there are students, alumni, faculty or staff – shine the spotlight on them!
Even if sports are your schools “thing” – you can celebrate a win. Highlight a policy change or an alum getting an awesome recognition.
Many campuses have lab-days on Wednesday – and it’s a magical day where students are in smaller classes and really rolling up their sleeves. Take a moment to share why this mid-week day can be a highlight.
Campuses are usually a treasure trove of art – share some history about pieces placed around campus, or showcase new work by students, alumni and faculty. Or make the post a scavenger hunt for your community – first one to correctly name the location gets some university swag!
#ThrowbackThursday / #TBT
Drag out those old images, but think about how they relate to the current enrollment season or the context of what is happening now – a fun photo that isn’t relevant won’t get the likes and shares that you seek.
Gratitude should be shown everyday – but use this hashtag to broadcast those feelings on Thursday. Thank a local business or the town where your institution is located to show your love for your area and gain local visibility.
Use this hashtag to showcase how faculty or students are addressing a trending topic. Share wise insights via a takeover, video post or a re-share!
The week is all downhill (in a good way) on Thursdays – use this hashtag to showcase real life as a student or faculty member.
There are so many great stories of students and alumni overcoming challenges – use this hashtag to introduce their story, and link back to the deeper profile!
Alumni and faculty have social accounts that could expand your audience as well. Shine the light on your community!
We all love statistics, definitions, or trivia. And Friday is a great day to share something that will have your followers say “Wow!”
Demonstrate what life is like for your students. What is happening on campus or how are your students spending their time when not in class?
Celebrate! Share excitement with your community about the incoming class, commencements, the end of the semester or a long weekend. This hashtag is a fun one to shift the tone of perfunctory academic calendar announcements.
Post a recap of the good news of the week. It’s great to stack up the accomplishments of the community in a single post for anyone that missed the one-off announcements during the week.
#ShoutoutSaturday / #SS
Just like #ThankfulThursday, share some gratitude! Call out a highly engaged follower, alumni and tag them so that others can join in.
As more and more students are working full-time or taking care of family or other obligations while studying, this hashtag can help share resources – reminding them acout student success teams and other resources that will help them prevent burnout.
Keep things light over the weekend – ask your community to share or make suggestions for a fun (exhilarating, or eye-open, or relaxing) activity local to campus or that reminds them of their time on campus.
Share some books from faculty or alumni authors, or highlight some required reading from a cool course and link to more information on the course.