Increase engagement with your institution’s community and provide a peek into what life is like as a student at your college or university through daily hashtags. You don’t have to use these hashtags every day of the week, but they can be a helpful tool for creating some variety in your posts. It’s important to always represent your institution in the best way, but you also want to make sure that you are providing a real representation of the community that prospective students could become a part of.
Monday
#MindfulMonday
Sometimes we all need a little help to get through Monday – and mindfulness can play a large role. Help your community reduce stress and set a tone for success for the week.
#MondayMotivation
Share inspirational quotes from faculty, alumni or founders. Highlight feel-good stories from students and alumni.
#MondayMuse
Post about an inspirational staff, student alumni or faculty member.
#MondayMemories
Celebrate an institutional anniversary or highlight a past post or event.
#MentoringMonday
Mentoring is a huge part of all education – use this hashtag to share a testimonial about mentoring at your institution, or showcase a faculty member that is at the forefront of their field.
Tuesday
#TastyTuesday
Every college or university has it’s own well-known cuisine, share those traditions or highlight something else tasty happening on campus!
#TipTuesday
There are always tips and tricks that can be shared – work with your library staff, or the IT department and pair it with#TechTuesday.
#TransformationTuesday
Typically used for fitness transformations, have some fun with before and after photos of campus transformations!
#TuesdayTakeover
Takeovers are a great opportunity to focus your posts on just one topic for the day and bring diverse voices to your feed.
#TuesdayTrivia
Trivia time! Start with a morning post with a question about University history and see how your community engages.
Wednesday
#WellnessWednesday
Showcare your “caring” programs with a highlight from one of the courses that showcases self-care, community or personal wellness.
#WednesdayWisdom
Share knowledge from a thought leader on campus that will resonate with other thought leaders or business experts. Make sure to use other relevant hashtags for the topic area!
#WomenWednesday
Focus on sharing stories of the amazing women that represent your school, whether there are students, alumni, faculty or staff – shine the spotlight on them!
#WinItWednesday
Even if sports are your schools “thing” – you can celebrate a win. Highlight a policy change or an alum getting an awesome recognition.
#WonderfulWednesday
Many campuses have lab-days on Wednesday – and it’s a magical day where students are in smaller classes and really rolling up their sleeves. Take a moment to share why this mid-week day can be a highlight.
Thursday
#ArtThursday
Campuses are usually a treasure trove of art – share some history about pieces placed around campus, or showcase new work by students, alumni and faculty. Or make the post a scavenger hunt for your community – first one to correctly name the location gets some university swag!
#ThrowbackThursday / #TBT
Drag out those old images, but think about how they relate to the current enrollment season or the context of what is happening now – a fun photo that isn’t relevant won’t get the likes and shares that you seek.
#ThankfulThursday
Gratitude should be shown everyday – but use this hashtag to broadcast those feelings on Thursday. Thank a local business or the town where your institution is located to show your love for your area and gain local visibility.
#ThursdayThoughts
Use this hashtag to showcase how faculty or students are addressing a trending topic. Share wise insights via a takeover, video post or a re-share!
#ThursdayFlow
The week is all downhill (in a good way) on Thursdays – use this hashtag to showcase real life as a student or faculty member.
Friday
#FearlessFriday
There are so many great stories of students and alumni overcoming challenges – use this hashtag to introduce their story, and link back to the deeper profile!
#FollowFriday
Alumni and faculty have social accounts that could expand your audience as well. Shine the light on your community!
#FridayFact
We all love statistics, definitions, or trivia. And Friday is a great day to share something that will have your followers say “Wow!”
#FridayFun
Demonstrate what life is like for your students. What is happening on campus or how are your students spending their time when not in class?
#FriYay
Celebrate! Share excitement with your community about the incoming class, commencements, the end of the semester or a long weekend. This hashtag is a fun one to shift the tone of perfunctory academic calendar announcements.
Saturday
#SaturdaySummary
Post a recap of the good news of the week. It’s great to stack up the accomplishments of the community in a single post for anyone that missed the one-off announcements during the week.
#ShoutoutSaturday / #SS
Just like #ThankfulThursday, share some gratitude! Call out a highly engaged follower, alumni and tag them so that others can join in.
#SelfcareSaturday
As more and more students are working full-time or taking care of family or other obligations while studying, this hashtag can help share resources – reminding them acout student success teams and other resources that will help them prevent burnout.
Sunday
#SundayFunday
Keep things light over the weekend – ask your community to share or make suggestions for a fun (exhilarating, or eye-open, or relaxing) activity local to campus or that reminds them of their time on campus.
#SundayRead
Share some books from faculty or alumni authors, or highlight some required reading from a cool course and link to more information on the course.