Melissa Batalin founded Vernal after working in higher education for more than a decade. A lifecycle marketing and consumer journey expert, Melissa leverages her design background to create compelling, consistent brand experiences and is particularly interested in opportunities leading marketing team transitions from transactional to relationship-based strategies. She’s worked in-house for large private institutions, specialty schools and then consulted for dozens of other institutions including small liberal arts colleges, public R1 universities and online learning entities, and has lead teams to launch brands, campaigns and programs.

Over the course of her marketing career, Melissa has worked a wide variety of industry experts. At Vernal, Melissa collects the experts that are needed to solve whatever problem is at hand—using their vast knowledge to define solutions to face seemingly unsolvable problems through digital means.