User Experience, Design & Strategic Lifecycle Marketing

PHILOSOPHY

Vernal pools appear seasonally—creating ephemeral ecosystems where distinctive lifeforms are able to survive and thrive through segmentation. In a matter of weeks or months, plants sprout, flower, then seed and amphibians metamorpihize and grow without competition before the environment around them shifts and eventually evaporates.

Each year, high school students are graduating and making plans for the future, college students are finishing their bachelors programs and looking for next steps and adults are returning to college to finish their degree or add advanced credentials to their resume. Each of these groups has distinctive characteristics, and different needs. They all need their own ecosystem to be successful. Colleges and universities design programs and offer services for each of these prospective students—and Vernal helps make sure that each of these “pools” knows what institutions can offer—to ensure that each student can thrive.

So whether you need to meet growing goals for a traditional on-campus class, or you institution is taking programs online to expand your reach, Vernal can help identify opportunities to authentically connect with the right audience. We integrate traditional methods—like list buying and mailed print collateral—with digital interactions to create an omni-channel experience that leverages the channels and tactics will work best to attract your right fit students.

CAPABILITIES

Blending data and human empathy to create meaningful brand experiences.

Research

Beautiful, compelling experiences start with context and user understanding. 

Competitive Analysis

Competitive Analysis

Identify challenges and growth opportunities in your specific competitive context through a thorough assessment.

Insight Gathering

Insight Gathering

Discover actionable differentiation for your brand or programs through targeted focus groups or well-crafted surveys.

Persona Development

Persona Development

Represent your users through a simplified but compete example—so you can better identify, segment and serve your customers.

UX Mapping

UX Mapping

Maps help frame user motivations and help identify potential roadblocks within an omni-channel consumer journey leading to informed design solutions.

Design

Create and execute digital experiences that put your institution in front of the right eyes.

Moodboards + Ideation

Moodboards + Ideation

Guiding teams in innovative thinking — generating, developing, and actualizing new ideas, through visual, abstract and other means.

User Flows + Use Cases

User Flows + Use Cases

Help your users achieve their goals through documenting the steps and actions that they would take to complete a process.

Wireframes

Wireframes

These visual blueprints showcase content organization and help workout potential issues before an investment in development is made.

Prototypes

Prototypes

Test hypotheses and establish a path to success and iterative improvement with a prototype that can be A/B tested before larger-scale deployment.

Implementation

Building smart content and responsive touch points, so every interaction is smooth and memorable—for all the right reasons.

Content Strategy

Content Strategy

Modern advertising is fueled by content, so the planning, development and management of content is now central to success.

Media Planning

Media Planning

Paid media is the key that propels content and experiences, and is non-negotiable for marketing teams that want to find their target consumers.

Consumer Nurturing

Consumer Nurturing

Shopping habits have evolved considerably in the last few years—make sure you're meeting expectations. Personalized, segmented emails? Yes! AI chatbots? Yes!

Optimization + Testing

Optimization + Testing

All solutions must be consistently analyzed against relevant KPIs to surface behaviors that aren’t already known or expected, and to identify opportunities for iterative testing.

ABOUT

Melissa Batalin founded Vernal after working in higher education for more than a decade. A lifecycle marketing and consumer journey expert, Melissa leverages her design background to create compelling, consistent brand experiences and is particularly interested in opportunities leading marketing team transitions from transactional to relationship-based strategies. She’s worked in-house for large private institutions, specialty schools and then consulted for dozens of other institutions including small liberal arts colleges, public R1 universities and online learning entities, and has lead teams to launch brands, campaigns and programs.

Photo of Melissa

Over the course of her marketing career, Melissa has worked a wide variety of industry experts. At Vernal, Melissa collects the experts that are needed to solve whatever problem is at hand—using their vast knowledge to define solutions to face seemingly unsolvable problems through digital means.

CONTACT

Reach out with details for a collaboration or just say hello.

  • This field is for validation purposes and should be left unchanged.