Made with ❤ in New York.
User Experience, Design & Strategic Lifecycle Marketing
Vernal pools appear seasonally—creating ephemeral ecosystems where distinctive lifeforms are able to survive and thrive through segmentation. In a matter of weeks or months, plants sprout, flower, then seed and amphibians metamorpihize and grow without competition before the environment around them shifts and eventually evaporates.
Each year, high school students are graduating and making plans for the future, college students are finishing their bachelors programs and looking for next steps and adults are returning to college to finish their degree or add advanced credentials to their resume. Each of these groups has distinctive characteristics, and different needs. They all need their own ecosystem to be successful. Colleges and universities design programs and offer services for each of these prospective students—and Vernal helps make sure that each of these “pools” knows what institutions can offer—to ensure that each student can thrive.
So whether you need to meet growing goals for a traditional on-campus class, or you institution is taking programs online to expand your reach, Vernal can help identify opportunities to authentically connect with the right audience. We integrate traditional methods—like list buying and mailed print collateral—with digital interactions to create an omni-channel experience that leverages the channels and tactics will work best to attract your right fit students.
Blending data and human empathy to create meaningful brand experiences.
Beautiful, compelling experiences start with context and user understanding.
Create and execute digital experiences that put your institution in front of the right eyes.
Building smart content and responsive touch points, so every interaction is smooth and memorable—for all the right reasons.
Melissa Batalin founded Vernal after working in higher education for more than a decade. A lifecycle marketing and consumer journey expert, Melissa leverages her design background to create compelling, consistent brand experiences and is particularly interested in opportunities leading marketing team transitions from transactional to relationship-based strategies. She’s worked in-house for large private institutions, specialty schools and then consulted for dozens of other institutions including small liberal arts colleges, public R1 universities and online learning entities, and has lead teams to launch brands, campaigns and programs.
Over the course of her marketing career, Melissa has worked a wide variety of industry experts. At Vernal, Melissa collects the experts that are needed to solve whatever problem is at hand—using their vast knowledge to define solutions to face seemingly unsolvable problems through digital means.